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The members of the FC Barcelona board of delegates approved, during the Extraordinary Assembly held on Saturday, December 21, the new sponsorship agreement between the club and Nike – this has been officially confirmed.
The agreement, valid until 2038, was ratified without any debate, with 419 votes in favor, 27 against and 22 abstentions.
Joan Laporta and his board obtained approval of an agreement that they described as “very important for the economy of the institution, both now and in the medium-term future.”
Laporta repeated on several occasions that this is “the best sponsorship contract for sports equipment in world football.”
He highlighted the importance of the agreement with Nike, stating that it is crucial “to protect the club’s associative ownership model.”
The president of Barcelona was satisfied with the overwhelming approval and stated that “It confirms the financial recovery of the club and helps enormously with financial fair play.”
🎙️The most outstanding statements of the President of FC Barcelona, @JoanLaportaFCB: ❝The agreement with Nike improves the Club’s economy❞ pic.twitter.com/xOyM14wWrB
— FC Barcelona (@FCBarcelona_cat) December 21, 2024
Agreement details
Although the board could not reveal many details due to confidentiality agreements, some details of the contract were shared during the meeting.
The new agreement includes a renewal bonus, a fixed amount per season and a variable amount depending on the number of titles won (without penalties). The contract is structured upwards, with a revaluation of between 10% and 15%.
Total revenue from the agreement will amount to approximately €1.7 billion until 2038, the year in which the contract ends. The renewal bonus will be 150 million euros, which will be prorated over the 14 years of the contract.
The agreement is divided into two phases: the first until 2028, with an annual increase of about 45 million euros, and the second phase until 2038, with a similar annual increase of about 60 million euros.
Nike rights
Nike will continue as Barcelona’s main sponsor, which gives it several rights. Your advertising will appear in the stadium, the Palau, the Johan Cruyff stadium and the Ciutat Esportiva Joan Gamper.
Nike will also have access to both men’s and women’s first team players, as well as athletes from other professional sections of the club, for advertising purposes.
They will be able to host events at the club’s facilities, sell products through Barcelona’s social media platforms and have a presence on the new Spotify Camp Nou. Additionally, Nike will name one of the VIP rooms in the new stadium.
