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Barcelona’s renewed contract with Nike came on greatly improved terms and provides much-needed relief to the club’s ailing finances.
However, negotiations were significantly delayed from what was initially planned and the continued postponement forced Barcelona to even modify their transfer plans in the summer as the agreement did not arrive on time.
Needless to say, the delay in the process caught the attention of the man in charge of the negotiations: Julie Giu, Barcelona’s marketing director.
Internal tensions
The manager’s inability to speed up negotiations and constant delays unsurprisingly created internal divisions in the Barcelona hierarchy and Cat Radio (h/t FCBWorld) now reveals that tensions are continuing to grow.
As reported by the outlet, Laporta was highly critical of Giu’s work and eventually took matters into his own hands, after which the deal moved forward quickly and an agreement was reached.
Now, the relationship between Laporta and the marketing manager has deteriorated significantly due to the same and the management is trying to address the matter internally. It remains to be seen what comes of this.
Regardless of the marketing chief’s future, Laporta’s hasty efforts have helped Barcelona get a much-needed financial injection and the club is now closer than ever to the 1:1 rule.
After all, the American giants’ new deal with the club sees Barcelona getting around €160 million as an initial bonus and an annual sponsorship figure of up to €127 million a year.
However, there is still some way to go before blaugrana They can enjoy that success and are still trying to find solutions to register Dani Olmo and Pau Víctor next month.
